Amazon Prime Day 2026: Dates, Deals & What I’m Buying as a Mom of 5

Quick version: Mark your calendar, Amazon Prime Day 2026 is happening in June 23-26! Start shopping early deals here!

Amazon’s much-awaited sale days – Amazon Prime Day – is happening June SOON and I am so excited because there are usually deals that are BETTER THAN BLACK FRIDAY!! I have a game plan all whipped up to bring you the best deals throughout the sale, so you don’t have to go searching and you can get all the hottest prices on the stuff you’ve been waiting to buy during Amazon Prime Day. Keep reading for all the details and find out when the big sale begins!

When is the Amazon Prime Day?

The question I’ve all been wondering and I’m here to give you all the answers! Amazon Prime Day will be June 23-26. Amazon Prime members can also expect to get exclusive access to themed daily deal drops from top brands, as well as early Prime Day. That’s two HUGE new changes this year!! Keep reading for early deals to check out, as well as deals I saw last year and anticipate will return this year.

Not a Prime member? Join HERE!

What we know about Amazon Prime Day 2026 so far

Amazon has officially confirmed that Prime Day 2026 will return in June 23-26 — exclusive to Prime members, with deep discounts across categories including electronics, kitchen, beauty, apparel, fresh groceries, pantry and household essentials, and back-to-school items.

Prime Day 2026 will take place in 26 countries including the US, Canada, UK, France, Germany, Italy, Spain, and more. Members in Australia, Brazil, India, and Japan will have their own Prime Day deals later this summer.

For context, last year’s Prime Day was the biggest one Amazon has ever run — customers saved billions across more than 35 product categories, and US Prime members saved an average of $550 just on delivery costs over the year. I’ll update this post the moment Amazon shares the early deal previews.

Why I recommend Amazon Prime

I have a major love affair with Amazon Prime account, so it’s hard to cover all the reasons why I are obsessed, but here are a few:

1. Free 2 day shipping: this is the #1 reason for being obsessed with Amazon Prime. Free 2 day shipping on ANYTHING with that beautiful little Amazon Prime logo next to it. Need something even faster? Usually you can get it next-day for just $4. It basically costs me $4 in gas anyway to run out and get something, especially if it’s the next town over. So there’s that. And staying in your sweats and ordering something in two seconds flat instead of wandering around a store looking for that exact item is another huge plus, too!
2. Unlimited free streaming of thousands of movies and TV episodes: I love that there’s such a gigantic selection of free movies available to Amazon Prime members in the Prime video library, and when I want to watch a really old show or movie, I can almost always find it on Prime video.
3. Early access to lightning deals: many of Amazon’s lightning deals will be available a little earlier to Amazon Prime Members than they are to the general public. Plus extra discounts on deals for Prime members too!
4. Amazon Fresh: I are completely and totally IN LOVE with and addicted to Amazon Fresh!!! I love that I can sit in my pajamas and look up favorite recipes online, and add all the necessary ingredients to my shopping cart while meal planning. Plus, I can add essentials that my family loves from older purchases, and have ALL of those groceries delivered right to my doorstep the next morning! I usually choose the “before 7am” option so that she can wake up and start the day with brand new groceries. It’s like grocery shopping heaven on earth!
5. Amazon Lockers: Need your package even FASTER than Prime-shipping? Select an Amazon locker near you to pick up your package! Note: this isn’t *always* the faster option, but LOVE that it is an option, because sometimes it IS faster or even just more convenient when traveling and you don’t have a good address to send your packages to.
   

Past Prime Day favorites I’m watching for again

Amazon has confirmed Prime Day 2026 is coming June 23-26 with deals across electronics, kitchen, beauty, apparel, fresh groceries, and back-to-school essentials. Here are the items I bought during past Prime Day events that I’d be watching for to come back on sale:

1. 3 months to Kindle Unlimited free

I love my kindle unlimited when I’m on vacation and I want to devour one book after another. It’s also been such a delight for I to watch BOTH of her girls get so into reading these past few years!! She has already spent literally over $100 on books they’ve requested AND read last year, so this deal was a killer for her whole family.

Right now, you can save up to 80% OFF on Kindle books including popular #Booktok titles! Plus, eligible members can get a 3-month FREE trial of Kindle Unlimited!

2. Soundcore earbuds

If you’re in the market for a new pair of wireless earbuds, these Soundcore earbuds are an absolute steal during this sale. These earbuds have 75K+ amazing reviews and seriously sound just like my Airpods! Grab your pair while they are up to 50% OFF making them as low as $19.98 (reg $39.99) during this early deal! Which is also the SAME deal I’ve seen in past Prime Days and Black Friday.

3. Ninja Nutri blender

The Ninja Nutri blender is small, but MIGHTY. If you’re looking for a multi-functional blender for a great price, this one will knock your socks off! This thing breaks down WHOLE fruits and vegetables and also comes with a 16 or 20 oz cup to blend right into! Grab it for 20% OFF during this early deal!

4. Bissell little green

This little cleaner deserves an award! Stains/dirt/everyday wear is kind of inevitable eventually on your carpet + furniture, in your car, and it’s especially helpful if you have kids or pets. The BISSELL Little Green is VERY easy to use, and it’s super easy to clean put away after, too. It is also truly portable and light to carry around! The suction is really good, and it dries super fast. Score this for only $99.99 (reg. $123.59) during this early deal!

5. Shark Navigator

I have seen this shark vacuum everywhere and absolutely LOVE it! It is incredibly powerful and I appreciate its anti-allergen technology, but the best part has to be its lift away detachable pod! It is also a super affordable vacuum compared to some other brands I’ve used and love. 4.5/5 stars from me. The Navigator Lavender is currently marked down at $149.99 (reg $199.99) during this early deal. That’s 25% OFF!

6. Ninja Mega Kitchen

This is one of Amazon’s very best sellers! It simplifies your kitchen routine with its 4-in-1 capabilities. Whether you’re craving yummy smoothies, need to process ingredients for a homemade meal, mixing dough for fresh bread, whipping up some cookie dough (YES cookie dough) or throwing together your morning protein shake, this system has got you covered. It comes with a spacious 72-oz. blender pitcher, a 64-oz. processor bowl, and two 16-oz. to-go cups with lids. I LOVE this Ninja that’s currently on early deal for 23% OFF!

Deals I saw last year I anticipate will return again!

1. Tineco

Whether you have a house full of littles, messy teenagers, or a few fluffy roommates – the Tineco vacuum mop is about to be your new bff. Seriously though, I can’t think of anything more convenient than being able to vacuum up a spill while simultaneously cleaning the floor beneath! And the Tineco vacuum mop does exactly that. Moms of toddlers – this is a game-changer. I absolutely love that this device is cordless, so maneuvering it around the house is quick and easy – plus it’s lightweight so you don’t have to worry about being able to lug it upstairs.

Last year I saw it at 35% OFF during Prime Day. It’s currently 10% OFF, so unless you need to buy it right now, it might be worth waiting to see if it drops a little more in October!

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2. Ninja Creami

This TikTok viral dessert machine is seriously genius. Make your own at home desserts in actual minutes – I’m talking ice cream, sorbet, gelato, smoothie bowls, and most importantly lately – DELICIOUS protein ice cream that tastes actually SO creamy it doesn’t even taste slightly healthy. I’m seriously so glad I scooped (HA) it up while I could get my hands on it!

It’s currently 12% OFF, but I saw it at 25% OFF on Prime deal in 2024!

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3. NEW deals after day one, like a sudden 46% OFF one of my very fave foundations!

This foundation is seriously one of THE BEST ever – period. It’s extreeeemely lightweight, has AMAZING skincare inside of it (including hyaluronic acid, aloe vera extract, plus vitamins E & B5), and it covers your skin so perfectly it truly lives up to its name. It looks like your skin BUT better. It never goes on sale, and last year I saw it as low as $24.95!!

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Amazon Prime Day 2026 FAQ

When is Amazon Prime Day 2026?

Amazon has officially confirmed Prime Day 2026 is happening in June 23-26.

Do you have to be a Prime member to shop Prime Day deals?

Yes. Prime Day deals are exclusive to Amazon Prime members. If you aren’t a member, Amazon offers a free 30-day trial — and student and EBT discounts are available too. The deals are typically substantial enough that even a single Prime Day can pay for the annual membership.

What categories go on sale during Prime Day?

Per Amazon’s own announcement, Prime Day 2026 will feature discounts across electronics, kitchen, beauty, apparel, fresh groceries, pantry and household essentials, plus back-to-school items. Last year saw deals across more than 35 product categories.

What’s the difference between Amazon Prime Day and Prime Big Deal Days?

Prime Day is Amazon’s main annual deal event held in June. Prime Big Deal Days (sometimes called the “fall Prime Day”) is a separate, smaller event held in October. Both are exclusive to Prime members and feature similar categories, but Prime Day in June is typically the bigger one.

How long does Amazon Prime Day usually last?

In recent years Prime Day has run as a multi-day event. Amazon has confirmed the exact length of Prime Day 2026 will be FOUR days – June 23-26.

Is Amazon Prime Day worth it as a mom of 5?

For me, absolutely. Between bulk household essentials, school clothes, snacks, beauty items I’d buy anyway, and the occasional bigger-ticket find — the math has worked out in my favor every single Prime Day I’ve shopped. The key is making a list of what you actually need before the deals go live so you don’t get swept up buying things you don’t.

It’s Amazon Prime Day

I can’t wait to give you all these deals up to 40% OFF in one easy place! Although in my experience, the deals will most likely be way more than 40% off. My whole team will be working hard to pick out all the good stuff and make it super simple for you to find the best Amazon Prime Day right here.

Sometimes the hottest deals sell out REALLY fast, so if you want to be in the know and find out FIRST, you can join my email list HERE!

For now, start shopping early deals here! Can’t wait!!

Amazon Prime Day 2026 FAQ

Is Amazon Prime Day in June 2026?

Amazon has officially confirmed Prime Day 2026 is happening in June 23-26.

How long is Prime Day 2026?

Amazon has confirmed the exact length of Prime Day 2026 will be FOUR days – June 23-26.

What’s the difference between Prime Day and Prime Big Deal Days?

Prime Day is Amazon’s main annual deal event, traditionally held in summer (July in recent years, returning to June 2026). Prime Big Deal Days, sometimes called the “fall Prime Day”, is a separate event held in October. Both are exclusive to Prime members and feature deep discounts across similar categories.

Will there be early Prime Day deals before the main event?

Amazon often runs early access deals in the days leading up to Prime Day. Specifics for Prime Day 2026 haven’t been announced publicly yet, I’ll update this post the moment Amazon confirms the early-access timing.

When was Prime Day 2025?

Prime Day 2025 ran July 8-11, 2025. It was Amazon’s biggest Prime Day ever, customers saved billions across more than 35 product categories, and US Prime members saved an average of $550 on delivery costs alone over the year.

For my full breakdown of what to grab when the deals go live, see my complete Amazon Prime Day 2026 guide, my hands-on picks for what to buy first across every category.