If you haven't jumped on the IT Cosmetics train yet, consider this your official invite to come aboard! EVERY product I try from IT is amazing!! The brand is synonymous with innovative technology and products that just make sense. I'm so excited to share this IT Cosmetics Urban Set with you guys because it's a WILDLY good deal!!!
EXCLUSIVE DEAL Details
The value of this IT Cosmetics set is INSANE! You get 7 products for UNDER $80!!
The foundation alone retails for $40!!! If sold separately, the price for all these products would be $243.50. Plus it ships FREE!!
This gorgeous set would make the perfect holiday gift for your girlfriends or sisters or a gift to yourself for just being amazing!! I discovered some new aaaaMAzing products in this set and I know you will too!
Bye Bye Foundation
When I tried this foundation a few months ago, it was definitely love at first pump! As an avid user of the IT Cosmetics CC Cream, I am thrilled that this product was another home run!
I use this foundation when I want a more full coverage look, or when I know I'm going to be out and about all day.
I get asked a lot how to find the perfect color in the IT Cosmetics foundation. On their website they have a very helpful chart that shows real women's skin tones to help select your best match! I use Medium Tan when I have a spray tan, otherwise I use Medium.
Bye Bye Foundation Brush
The KEY to any IT Cosmetics foundation is using their brushes! They are specially formulated for their foundation counterpart and NO cosmetic sponge can buff, stipple or blend quite like them.
I have to admit that the first time I tried IT Cosmetics foundation, I wasn't in love. But then a few months later during a business meeting in San Francisco, the girl I was meeting with had FLAWLESS foundation and I couldn't help but ask her what she was wearing. She shared that she was wearing IT Cosmetics foundation and when she told me, she also shared that the secret to making it look absolutely amazing is to use their brushes and NOT a makeup sponge to apply. She was right!!! Once I implemented this trick, it's been a constant love affair ever since.
Bye Bye Pores Blush
I've used this blush in this set in the past and always come back for more! The color I'm wearing is Natural Soft Pink, and I love that I can build it to a more berry hue for fall and winter! It gives that sweet cheek flush you get from cold weather (but I get to fake it because it's still warm here!) and blends beautifully with the contour/highlight colors that we'll talk about next.
Hello Cheekbones Palette
The palette has two colors: a highlight and a bronzer/contour. I especially love that the bronzer is MATTE! When we contour, we want to mimic where the sun would naturally kiss our face and where our inherent hallows are in the bone structure. Last time I checked, the sun didn't give us a sparkly tan (unless you're Edward Cullen from Twilight!).
The matte contour will give a super natural looking pop of color while the highlight draws attention to the high points of your face! It's also formulated with hyaluronic acid (which hold 1,000 times its weight in water: HELLO HYDRATION!) and is talc-free so it will always be true to color in photos.
Hello Cheekbones Brush
The brush in this set is SO CLEVER. I'm sure there was SO much research and science that went into creating the face sculpting brush, and I'm just so grateful to reap the benefits!
It is ergonomically designed and unlike anything I've ever used! The unique brush comes with two specifically shaped brushes that allows your contour and highlight to go on in ONE SWOOP. Time saved and mind blown!
Lip Serum in Love
The lip gloss made my natural lip color pop and added a tiny bit of shimmer. It's super hydrating and the color is the perfect pink hue! I love that this gloss just accentuates your natural lip color and moisturizes like crazy.
I REALLY love this mascara! It is one of my TOP THREE mascaras in my drawer because it's so versatile and works SO DANG WELL. It's also one of the few mascaras that I would feel comfortable enough putting on over my lash extensions. It so gentle, comes off easily, and builds length beautifully!
Best. Set. Ever.
If there is ONE set you want to buy for yourself or to gift this season, make it THIS ONE!!! Honestly the value is insane and the products are the perfect starters or add-ons to anyone's makeup kit. And the best part? The brushes are included!!! $243.50 worth of product for $79.96? NO BRAINER.
I have been compensated by QVC for this post, but all thoughts and opinions are my own.