If you've been reading this blog for a while, you know that tarte is one of my go-to makeup brands. And not only that, but tarte's shape tape concealer is my ride or die for life! Did you know that a shape tape is sold every 12 seconds worldwide? And not only that, but tarte is America's #1 concealer brand. Basically, the shape tape phenomenon paved the way for tons of other amazing products I promise you'll want to get your hands on!
Today I'm giving the 411 on the NEWEST member of the shape tape fam, plus an exclusive coupon code at the very end to use when trying any of their products.
shape tape crash course
First things first, WHAT IS SHAPE TAPE? It's only the best, most popular, full-coverage concealer of all time. It's the makeup artist favorite that gives me the look of getting 12 hours sleep when I only got 4!
shape tape consistently gets the BEST reviews because the formula really is unlike any other. It offers amazing 18-hour coverage but doesn't crease or smudge throughout the day. It also smooths the appearance of fine lines AND includes both shea and mango butter to help with hydration and elasticity. Plus you know tarte is always formulated without parabens or mineral oil or any of the yucky stuff we don't want on our skin!
I love using it under my eyes, but I also utilize it on little blemishes or areas with redness (hello under my nose!). Try tapping it on a trouble area and leaving it unblended for a few minutes. When you buff it in with this blending sponge, your blemishes will literally disappear and stay away all day! I also love getting extras to keep in my purse for a quick touch up (did you know you can use it for foundation in a pinch?!)
ultra creamy concealer
This is tarte's newest concealer and LET ME TELL YOU: it's simply amazing. People with drier or more mature skin sometimes express concerns that the full-coverage, OG shape tape can dry out their skin or crease. But the coverage is unmatched, so tarte came out with a marriage of a moisture-rich concealer and killer coverage that shape tape is known for!
The ultra creamy concealer has a BUILT IN EYE CREAM. This is brilliant!! One-step coverage and protection including antioxidants and hyaluronic acid! The skin care aspect of the concealer promotes elasticity and firmness while the full coverage formula covers any imperfections or dark circles. It's suuuuper creamy, provides 24 hour hydration, and is waterproof! Basically everything you could ever want in a concealer.
The glow wand is another beautiful hybrid, like a highlighter meets concealer. Plus it has the shape tape stamp of approval! It has diamond powder and porcelain flower in it to create a flawless, soft focus finish with a hint of illumination. The ingredients instantly help brighten, smooth & give the skin a firmer, more lifted look, and I love that it won't flake or crease throughout the day.
Use this as a lightweight concealer or on the high points of your face (bridge of the nose, forehead, inner eyes, cheekbones) to highlight! My favorites are the colors “dream” (champagne glow) and “aglow” (rose glow). Both are suuuuper pretty and very brightening without being a disco ball!
picking your shade
Another bonus from tarte is that there are 35 (!!) shades to choose from in the shape tape line! Be sure to use the “find your perfect shade” helper because it really works! I was using a different color of shape tape foundation before I used this match-finder on their site and, lo and behold, their recommendation was WAY better than the one I chose for myself!
The shades also go across the board, so you can order the same colors in the shape tape concealer and foundation (which I'm wearing in these photos!) Fool. Proof. I used to use medium before utilizing this “find your perfect shade” tool but after trying that out, I realized I actually needed 34S (medium sand) in both the face tape and shape tape. I already liked it before, but matching my skin tone perfectly made me love their products even MORE.
Tip: Order a shade or so LIGHTER in the glow wand. You can use this as a highlighter and brightener while using the other products for a perfect concealing job!
I am a total convert to tarte cosmetics sponges. I have tried allllll the makeup sponges, and let me tell you: tarte's are hands-down the best!!! There is a flat side and a curved side (which is genius) and they are amazing quality so they LAST!! Best.blender.ever.
I mentioned this in my stories: I don't know why but their products just work better with THEIR sponges. They just DO. No idea why, but, they do.
Why I shape tape + the exclusive discount
I thought it was so cool to learn that after a makeup study, 100% of the participants said that shape tape doesn't crease, doesn't look cakey, and covers dark circles. 97% said it blurs and smooths fine lines and wrinkles! I wholeheartedly agree, and those numbers just don't lie.
This stuff is the real deal, and if you've loved your shape tape, you will DIE over the ultra creamy concealer! tarte was so generous to provide my readers with an exclusive discount, so don't forget to use mintarrow15 at checkout to get 15% off your purchase!